Insights

Publift interviews Scott Yang, founder of OzBargain, on how the team prepares for Black Friday and how other publishers can maximize their ad revenue during this period.

We’ve drawn up a complete guide for Google AdSense arbitrage, including commonly asked questions and best practices for publishers.

Bot traffic, or non-human traffic, is a major contributor to digital ad fraud. Learn what it is and how to stop it from targeting your website.

The average time spent on website metric tells you how engaged readers are with your content. Join us as we explore how to increase this metric.

Vahe Arabian from State of Digital Publishing chats to Publift CEO, Colm Dolan about online publishers and how they can increase their ad revenue.

Learn about rCPM and why it's an important metric for publishers with our ultimate guide. We'll also break down CPM, eCPM and RPM for you.