Direct and programmatic

Instantly deploy new ads anywhere on the page without having to code. Combined with our Fuse Experiments tool, go live with new units fast!

Timeouts are used to set an upper limit for how long the setup will wait for bids from each demand partner before closing the auction. With Publift, we test and fine-tune timeout settings to find the sweet spot between maximising yield on your ads and reducing latency.

Get access to a first-in-class optimisation team that keeps you informed, in control and your earnings increasing. Leveraging state-of-the-art machine learning capabilities, we analyse billions of anonymised data points to unearth untapped opportunities and forecast optimal outcomes in real-time. We put our customers under the microscope to ensure we leave no stone unturned.

Not all auctions are the same. Get automatic and granular control over the header bidding auction with Fuse. Our auction optimiser enables bidders by ad unit Geography Bandwidth device, and time of day to ensure maximum yield. Load partners that are going to bid on your user, not take up bandwidth!

Thrive in a privacy-first world. Publift utilises both deterministic and probabilistic identity solutions such as Unified IDs, Authenticated user targeting, enhanced contextual aggregation, and Privacy Sandbox integrations to protect against changing policy and improve monetisation across cookieless environments.