Google AdSense is one of the most popular ad networks among digital publishers. However, many publishers are still in the dark about how to extract the most of it when it comes to ad revenue.
Perhaps the first and the most important step for maximizing ad revenue is picking the right niche.
In this article, we explain the 15 best AdSense niches for publishers. But before that, we first try to understand how to find the best AdSense niche.
15 Best AdSense Niches for Publishers in 2024
1. Insurance
2. Cryptocurrency
3. Health and Fitness
4. Real Estate
5. Digital Marketing
6. Online Learning
7. Automobile
8. Make Money Online
9. Personal Finance
10. Online Banking
11. Legal
12. Travel and Accommodation
13. Blogging
14. Web Development
15. Web Hosting
How to Find Profitable Niches for Google AdSense Earnings
As the first step to finding profitable AdSense niches, publishers should explore tools such as Google Ads' Keyword Planner which can provide a good idea of the top paying keywords.
Additionally, researching leading publishers can also generate insights into profitable niches.
When conducting this research, there are some important parameters publishers need to pay attention to. These include:
1. Traffic Volume
Higher traffic volume generally translates into a greater chance for more ad clicks, which means higher earnings. As such, AdSense niches with more traffic are more likely to generate higher earnings.
You can use keyword research to figure out a niche's traffic volume. Researching keywords shows how many people search for a certain topic.
There are many free keyword research tools that can provide insight into the search volume of topics of interest. For more detailed coverage, have a look at this guide on how to check website traffic volume.
2. Cost-Per-Click
Cost-per-click (CPC) determines how much an advertiser will pay for ad clicks.
Understanding this metric enables publishers to determine which niches will attract the most lucrative paid ad campaigns. They can then develop content strategies that will maximize their ad revenue.
3. Competition
A niche with high traffic volume might not always be profitable when there's a high level of competition. If there are already a large number of established players competing in a niche, it's likely a hard space to break into it.
You're better off looking for a niche with relatively higher traffic volume but low competition.
Keyword Planner can help you find keywords with high cost per click (CPC) and low competition.
The 15 Best AdSense Niches for Publishers
Keeping in mind the criteria discussed in the previous section, we present below a list of 15 of the most profitable niches for publishers.
1. Insurance
Insurance is an industry with high return on investment (ROI) potential. That's why advertisers are willing to pay more for ads in the insurance niche, driving the CPC higher.
High search volumes in the insurance niche are another reason for higher AdSense payouts. According to the Keyword Planner, the keyword “insurance” brings in about 1 million searches per month in the US alone.
This niche has many profitable sub-niches. Some of them are as follows:
- Life insurance
- Travel insurance
- Auto insurance
- Home insurance
- Business insurance
- Health insurance
| Keywords |
Monthly search volume |
CPC (high range) |
| Business insurance |
10k - 100 k |
$79.39 |
| Auto insurance |
100k - 1 million |
$67.30 |
| Car insurance quotes |
100k - 1 million |
$65.90 |
| Insurance quotes |
100k - 1 million |
$54.13 |
| Homeowners insurance |
100k - 1 million |
$47.50 |
| Cheap car insurance |
100k - 1 million |
$46.01 |
| Life insurance |
100k - 1 million |
$35.82 |
Source: Keyword Planner
Here are some of the highest paying keywords for the insurance niche according to Keyword Planner:
Source: Keyword Planner
2. Cryptocurrency
As financial transactions move online, there has been a huge spike in consumer interest in cryptocurrencies.
That this niche is capable of driving large volumes of traffic in a short span of time is evident from the sheer number of cryptocurrency, blockchain and NFT-based content portals.
Some cryptocurrency sub-niches are as follows:
- Crypto companies
- Crypto investment
- Cointracker
- Cryptocurrency trading
Below is a list of some of the highest paying keywords for cryptocurrency:
| Keywords |
Monthly search volume |
CPC (high range) |
| sec coin |
100 - 1k |
$111.76 |
| Top crypto companies |
100 - 1k |
$37.72 |
| Anchorage crypto |
1k - 10k |
$34.70 |
| Cointracker |
10k - 100k |
$32.49 |
| Webull crypto |
1k -10k |
$28.33 |
| Best crypto wallets |
10k - 100k |
$19.13 |
| Best platform to buy cryptocurrency |
1k - 10k |
$19.09 |
Source: Keyword Planner
3. Health and Fitness
Back in 2019, a study revealed that 7% of daily Google searches were health-related. Given that the health and fitness landscape has only expanded since then, it is safe to assume that the search volumes would reflect this fact too.
However, you have to be very careful about publishing health-related content because of the seriousness of the topic. Google classifies a lot of content in the health and fitness niche as Your Money Or Your Life (YMYL), with high Page Quality rating standards. Often, Google requires content on such pages to be created by qualified experts in the field.
This means content in this niche that does not meet Google's standards could be penalized.
On the other hand, good quality content is likely to attract ad revenue.
Here are the most profitable sub-niches of the health and fitness niche:
- Youfit
- Corporate fitness
- Fitness professionals
- Health and fitness websites
- Physical trainers
- Physical fitness
Here’s the list of a few of the highest paying keywords for health in the US:
| Keywords |
Monthly search volume |
CPC (high range) |
| Youfit dania pointe |
100 - 1k |
$485.58 |
| Youfit near me |
10k - 100k |
$332.32 |
| In shape fitness |
1k - 10k |
$256.06 |
| Health and fitness |
1k - 10k |
$32.93 |
| Webull crypto |
1k -10k |
$28.33 |
| Corporate fitness programs |
100 -1k |
$26.20 |
| Corporate fitness |
100 - 1k |
$18.78 |
| Club one fitness |
1k - 10k |
$12.55 |
Source: Keyword Planner
4. Real Estate
Real estate is a highly competitive and dynamic niche that requires careful navigation. It evolves quickly and readers expect a high level of granular detail about the subject matter that can sometimes be hard for smaller publishers to provide.
Some profitable sub-niches of the real estate niche are as follows:
- Kvcore
- Realtor
- Real estate agent
- Property Agent
- Buy homes
Here’s the list of a few highest paying keywords of the real estate niche:
| Keywords |
Monthly search volume |
CPC (high range) |
| Kvcore |
10k - 100k |
$126.08 |
| Real estate leads |
1k - 10k |
$49.83 |
| Find a realtor |
1k - 10k |
$37.10 |
| Best realtor near me |
1k - 10k |
$34.69 |
| Real estate crm |
1k -10k |
$31.06 |
| Best real estate agent near me |
1k - 10k |
$26.82 |
| Best home buying sites |
1k - 10k |
$25.42 |
Source: Keyword Planner
5. Digital Marketing
Digital marketing and advertising are two of the fastest growing industries today. As more businesses move online, they need to find more efficient ways to advertise their goods and services online.
Keywords for the digital marketing and advertising niche attract businesses as well as learners looking for career opportunities. That's why advertisers don't mind paying top dollar for a single click in this highly profitable niche.
A few sub-niches of digital marketing are as follows:
- Search engine optimization (SEO)
- Internet marketing
- Google Ads marketing
- Digital media
- PPC agency
Here are some of the highest paying digital marketing keywords:
| Keywords |
Monthly search volume |
CPC (high range) |
| Law firm web marketing |
100 - 1k |
$138.70 |
| Best SEO marketing companies |
100 - 1k |
$91.94 |
| Search engine marketers |
100 - 1k |
$91.94 |
| b2b internet marketing agency |
100 - 1k |
$34.69 |
| Google ads marketing agency |
100 - 1k |
$82.72 |
| Digital marketing advertising |
100 -1k |
$80.00 |
| Digital media advertising |
100 - 1k |
$80.00 |
Source: Keyword Planner
6. Online Learning
The last few years have seen a paradigm shift towards virtual learning. As more and more students use online learning platforms to acquire skills, advertisers in this niche are willing to pay a sizable amount for ad clicks.
The online education niche is also a profitable AdSense niche with a relatively low barrier to entry for smaller publishers.
Some online learning sub-niches include:
- Distance learning
- Online schools
- Online classes
- Virtual schools
The highest paying keywords for this space:
| Keywords |
Monthly search volume |
CPC (high range) |
| Online schools for psychology |
100 - 1k |
$116.49 |
| Distance learning degrees |
100 - 1k |
$103.12 |
| Google online courses |
1k - 10k |
$91.31 |
| b2b internet marketing agency |
100 - 1k |
$34.69 |
| Google online class |
100 - 1k |
$87.89 |
| Online education system |
100 - 1k |
$78.18 |
| IT online classes |
1k -10k |
$68.33 |
| Online education programs |
1k - 10k |
$56.37 |
Source: Keyword Planner
7. Automobile
The automotive industry is made up of a diverse group of businesses engaged in the design, development, production, marketing, and sale of automobiles and their accessories.
As it's a large industry, automobile companies invest billions in advertising annually. This makes the automobile niche one of the most profitable for publishers. Users typically search for information both about automobiles and accessories such as auto insurance online, giving publishers a wide range of topics to work with.
Some of the sub-niches of the automobile niche are as follows
- Car brands
- Vintage car
- German cars
- American cars
- Auto insurance
Here are the top paying keywords for the niche:
| Keywords |
Monthly search volume |
CPC (high range) |
| California state automobile association |
100 - 1k |
$89.72 |
| Vinfast cars |
1k - 10k |
$28.16 |
| Automobile technician |
1k - 10k |
$18.91 |
| Aaa southern ca |
100 - 1k |
$17.59 |
| Top american car brands |
100 - 1k |
$16.92 |
| Automotive market |
1k -10k |
$13.33 |
| Auto mechanical |
1k - 10k |
$12.61 |
| Online education programs |
1k - 10k |
$56.37 |
Source: Keyword Planner
8. Make Money Online
With the internet economy thriving, more people are making money online using strategies such as blogging, e-commerce, digital content creation such as YouTube channels, freelance remote work and more.
With this, the make-money-online niche is not only gaining more traction but also attracting advertisers. There's competition between advertisers looking to sell their services and courses to people looking to make money online.
Make-money-online sub-niches include:
- Make money from home
- Online earning
- Paid surveys
- Survey sites
- E-commerce
Top-paying keywords of this niche include:
| Keywords |
Monthly search volume |
CPC (high range) |
| Online survey sites |
100 - 1k |
$21.86 |
| Online ads earning |
100 - 1k |
$19.37 |
| Best online survey sites |
100 - 1k |
$14.20 |
| Win money online |
1k - 10k |
$12.43 |
| Legit platform to make money online |
100 - 1k |
$6.72 |
| Websites that pay |
1k -10k |
$6.50 |
| Best earning sites |
1k - 10k |
$6.19 |
Source: Keyword Planner
9. Personal Finance
Personal finance covers a broad range of topics that help people manage their finances. These include themes such as investing, managing money, living within your means, budgeting, and more.
It's a high ROI industry, and therefore, advertisers may not mind paying extra for clicks on their ads. It needs to be noted, however, that as with the health and fitness niche, finance also falls under Google's YMYL categorization for website content.
This means that content produced in this niche needs to meet Google's rigorous quality standards to rank.
Sub-niches of personal finance are:
- Finance advisor
- Money manager
- Budgeting
- Finance coach
- Financial planning
- Retirement planning
Top-paying keywords in the personal finance niche are:
| Keywords |
Monthly search volume |
CPC (high range) |
| R personal finance |
1k - 10k |
$100.00 |
| Talk to a financial advisor |
100 - 1k |
$52.69 |
| I need a financial advisor |
100 - 1k |
$50.93 |
| Find a financial advisor |
1k - 10k |
$50.32 |
| Personal financial advisor near me |
100 - 1k |
$42.94 |
| Personal wealth manager |
100 -1k |
$40.00 |
| Financial planners near me |
10k - 100k |
$6.19 |
Source: Keyword Planner
10. Online Banking
As of 2024, there are an estimated 2.5 billion users of online and mobile banking globally, and this number is only expected to grow in the future. This is clearly a space with very large search volumes, as users often need to search for information online about banking procedures they may not be very well-versed with.
The online banking space is competitive, however, and publishers need to be prepared to explore the niche fully if they hope to be able to successfully enter the niche
Sub-niches of the online banking niche include
- Mobile banking
- Virtual cards
- Online banking apps
- Online payment solutions
- Digital banking
The niche’s top-paying keywords include:
| Keywords |
Monthly search volume |
CPC (high range) |
| Huntington online |
10k - 100k |
$193.99 |
| Huntington online banking |
100k - 1m |
$155.43 |
| Flagstar online banking |
1k - 10k |
$118.19 |
| Apply for bank account online |
1k - 10k |
$96.00 |
| Open savings account online |
1k - 10k |
$66.03 |
| Open bank account online |
10k -100k |
$65.56 |
| Set up bank account online |
1k - 10k |
$65.19 |
Source: Keyword Planner
11. Legal
Law and legal services is another high-paying niche where advertisers are willing to pay more for each click. This is because legal services are often expensive with higher margins built into their pricing, allowing advertisers the freedom to spend more on marketing.
As is often the case with several other kinds of services, an increasing number of people now use internet search as the first recourse to find answers to their legal queries. This makes the legal niche both lucrative and competitive for publishers.
Legal sub-niches include:
- Family law
- Business law
- Criminal law
- Aviation law
- Corporate law
Top-paying keywords are:
| Keywords |
Monthly search volume |
CPC (high range) |
| Prepaid legal |
1k - 10k |
$290.77 |
| Prepaid legal services |
1k - 10k |
$230.91 |
| Law pages |
100 - 1k |
$142.36 |
| Dui laws |
10k - 100k |
$135.11 |
| Personal injury law |
1k - 10k |
$128.38 |
| Criminal law |
10k -100k |
$55.73 |
| Law offices near me |
10k - 100k |
$54.17 |
Source: Keyword Planner
12. Travel and Accommodation
Travel and accommodation service providers are constantly looking to convert information seekers to paying customers.
Hotel booking, travel packages, shopping for adventure gear, flight booking, etc. are all services that are rapidly moving online. That's why travel and accommodation ads usually have a high CPC.
After a brief lull in 2020-2021, the travel industry is now back in full swing in 2024, and major players within the travel industry are once again loosening their purse strings to spend on advertising.
Travel and accommodation sub-niches include:
- Business travel
- Adventure travel
- Hotel reservation
- Flight booking
- Vacation
- Travel accessories
Top-paying travel and accommodation keywords include:
| Keywords |
Monthly search volume |
CPC (high range) |
| Hotel booking system free |
1k - 10k |
$290.77 |
| Prepaid legal services |
1k - 10k |
$230.91 |
| Law pages |
100 - 1k |
$142.36 |
| Dui laws |
10k - 100k |
$135.11 |
| Personal injury law |
1k - 10k |
$128.38 |
| Criminal law |
10k -100k |
$55.73 |
| Law offices near me |
10k - 100k |
$54.17 |
Source: Keyword Planner
13. Blogging
Blogging has come a long way from its humble origins. With more people looking for answers on the internet, blogging has become both a source of primary income for individuals as well as a major marketing tool for businesses.
With an increasing number of people wanting to succeed in the space, it has created new opportunities for publishers to teach how to blog successfully.
Blogging sub-niches include:
- Travel blogging
- Fashion blogging
- Food blogging
- Guest blogging
- Wordpress blogging
Top-paying keywords for Blogging niche include:
| Keywords |
Monthly search volume |
CPC (high range) |
| Bluehost blog |
100 - 1k |
$333.42 |
| Self-hosted wordpress |
100 - 1k |
$121.49 |
| Blog hosting |
1k - 10k |
$43.70 |
| Wordpress start a blog |
100 - 1k |
$42.54 |
| Best blog hosting sites |
100 - 1k |
$34.45 |
| Squarespace blog |
1k -10k |
$30.00 |
| Minimalist blog |
100 - 1k |
$24.53 |
Source: Keyword Planner
14. Web Development
The web development industry is growing fast, with the niche becoming more popular among advertisers.
Every month, millions of people search for web development solutions online, bringing with them a golden opportunity for publishers to attract traffic.
Web development is also a lucrative niche because of the breadth of its scope. It is more than just building websites, incorporating domains such as security, user experience, third-party integrations, etc. This makes it one of the highest-paying AdSense niches.
Web development sub-niches include:
- Front end development
- Full stack development
- Ruby on rails development
- Web programming
- Python development
Top-paying keywords for web development include:
| Keywords |
Monthly search volume |
CPC (high range) |
| Outsource web development services |
10 - 100 |
$1000.00
|
| Off-shore web development |
10 - 100 |
$542.49 |
| Ruby on rails development company |
100 - 1k |
$420.00 |
| Angularjs development company |
100 - 1k |
$218.79 |
| Reactjs web development company |
100 - 1k |
$175.95 |
| Outsource web development |
100 -1k |
163.01 |
| Ruby web development |
100 - 1k |
$128.54 |
Source: Keyword Planner
15. Web Hosting
Web hosting is a large industry and is expected to reach $183 billion by 2027. Web hosting giants spend heavily on advertising every year since there are already almost 200 million active websites in the world and the number is growing.
Web hosting sub-niches are:
- Go daddy web hosting
- Bluehost web hosting
- Hostgator web hosting
- Dedicated hosting
- Wordpress hosting
Top-paying web development keywords include:
| Keywords |
Monthly search volume |
CPC (high range) |
| Bluehost student discount |
10 - 100 |
$1000.00
|
| Google workspace web hosting |
10 - 100 |
$1000.00 |
| Bluehost coupons |
100 - 1k |
$944.64 |
| Gator web hosting |
100 - 1k |
$393.85 |
| Hostgator hosting plans |
100 - 1k |
$324.54 |
| Bluehost hosting |
100 -1k |
$322.44 |
| Ruby web development |
100 - 1k |
$128.54 |
Source: Keyword Planner
That wraps up our list of the 15 most lucrative niches for AdSense publishers. If you feel you’ve squeezed the most out of AdSense, and want to explore other ad networks, have a look at our list of the best AdSense alternatives.
However, always keep in mind that content quality is supreme, and if your content does not solve a user’s problems satisfactorily, even the most profitable niche will not help you get the best returns.
High CPC Keywords in USA (2024)
In the previous section, we looked at the best AdSense niches based on three parameters—traffic volume, CPC, and competition.
If however, you’re only interested in filtering niches and keywords within them based on CPC alone, here’s a list of top high CPC keywords for 2024 across different niches in the United States.
Insurance
Insurance remains a high-paying niche due to its high ROI potential. Advertisers are willing to spend considerably to attract customers in this sector. Some high CPC keywords in the insurance niche are:
- auto insurance quote: $140.84
- car insurance quotes: $131.63
- auto insurance: $124.34
Cryptocurrency
Advertising budgets in the cryptocurrency sector have increased significantly as digital currencies have grown in popularity. High CPC keywords in this niche include:
- fidelity crypto: $128.56
- elon crypto: $57.16
- best crypto apps: $48.06
Health and Fitness
Health-related searches account for a considerable share of daily Google queries. High-paying keywords in this niche are:
- lourdes health and fitness: $20.69
- physical activity: $18.99
- mercy fitness: $16.08
Real Estate
The real estate sector is highly competitive, but it offers the chance of higher CPC rates due to the larger ticket size of products and services in this niche. Profitable keywords in this niche include:
- sell my house fast: $107.68
- best real estate agent near me: $33.73
- best realtor near me: $33.73
Online Learning
The transition to virtual education has made online learning a very popular niche in the US. High CPC keywords in this niche include:
- online college: $70.80
- online classes college $54.71
- online school programs: $50.88
Personal Finance
Personal finance is a broad niche with high-paying keywords due to its relevance and high ROI. High CPC keywords in this niche include:
- financial planner near me: $35.83
- financial advisors near me: $28.32
- finance advisors: $24.93
Legal
The legal niche is known for its high CPC due to the substantial income potential for legal services. Some of the top high CPC keywords in the legal domain are:
- accident lawyer near me: $264.63
- wrongful death lawsuit: $65
- defense lawyers near me: $53.95
Final Thoughts
While there are many profitable AdSense niches, just finding the correct niche is not enough to improve revenue. You'll need to consider the niche's potential ROI as well as how much competition there is for high CPC keywords and plan accordingly.
At the same time, focusing on the best niche for AdSense should not divert you from your core task of creating content that solves user's problems.
Even if you attract traffic through AdSense arbitrage, your visitors may bounce away within seconds. Therefore, it is important to spend some time and effort on publishing great content that solves user problems rather than focusing only on how to rank high on search engines.
Publift has been helping publishers increase their ad revenue by up to 55% since 2015 through the use of cutting-edge technology and its deep industry experience.
If you're making more than $2,000 in monthly ad revenue, contact us today to learn more about how we can help increase your ad revenue and best optimize the ad space available on your website or app.
Best AdSense Niches—FAQs
How to Increase CPC in Google AdSense
You can increase CPC in Google AdSense by targeting long-tail keywords, enabling placement of targeted ads, enabling interest-based ads, targeting traffic from high-paying countries, enabling image ads and using high-paying ad types such as banner ads.
How Much Does AdSense Pay Per 1,000 Views?
Google does not provide any information on estimated AdSense earning per 1,000 views. Several publishers have anecdotally reported AdSense paying between $8 and $20 for 1,000 views. However, the total earnings depend on several factors, such as the website's content and traffic, user location, and how you set up ads in Google AdSense.
How Much Does Google AdSense Pay Per Click?
Whenever someone clicks on a display ad, you receive 68% of what Google charges advertisers. For search ads, this figure drops to 51%.