Publishers

Best Affiliate Marketing Strategies To Follow In 2024

Improve your affiliate marketing game in 2024 by using effective strategies to increase revenue and engage your audience.

What Is LiveRamp—A Guide for Publishers

LiveRamp is a powerful data onboarding solution that helps publishers create targeted ads in the absence of third-party cookies. Read this post to find out more

Brock Munro
9
mins read
15 High-Ticket Affiliate Marketing Programs in 2024

Finding the right high ticket affiliate program can be challenging. This article lists the best high paying affiliate programs of 2024.

Naomi Khor
13
mins read
What Is Google's Privacy Sandbox? Things Publishers Should Know

Google Privacy Sandbox is set to emerge as the primary alternative to third-party cookies. We explain what it is and why it matters to publishers.

Brock Munro
8
mins read
What Is Google Topics API?

Read this article to learn everything publishers need to know about Google Topics API and to explore its future relevance in a world without third-party cookies.

Brock Munro
6
mins read
How to Build a First-Party Data Strategy?

Learn how to build an effective first-party data strategy to create impactful ad campaigns, improve customer experience, ensure compliance with privacy laws.

Brock Munro
9
mins read
What Is Multiple Customer Management (MCM)?

What is Google Multiple Customer Management and why is it important for publishers in 2024? Learn everything you need to know in our in-depth MCM guide.

Brock Munro
9
mins read
What Is Sellers.json? A Detailed Guide for Publishers

sellers.json is one of the most powerful tools to combat ad fraud. This guide explains all that publishers need to know about sellers.json

Brock Munro
5
mins read
15 Best Native Advertising Examples for Publishers in 2024

Explore the 15 best native advertising examples for publishers in 2024 and find new and innovative ways to enhance your monetization strategy.

Brock Munro
9
mins read
300 x 250 Medium Rectangle Ad Banner—Everything You Need to Know

The 300 x 250 medium rectangle ad banner is one of the most widely used ad sizes. We explain its benefits, drawbacks, and best practices for implementation.

300x600 Monster MPU Ad Banner—Everything You Need to Know

The 300 x 600 skyscraper ad size is increasing in popularity. Learn about its design, placement, and targeting strategies for maximum effectiveness.

Advertising in the US - Statistics and Facts

Discover valuable insights and data on US advertising trends that will help you to optimize your ad campaigns.

Brock Munro
16
mins read
Google Adx Vs Admob: Which Is Better?

Google AdX and AdMob are among the most sought-after ad monetization platforms. This guide helps publishers choose the one that best suits their needs.

Brock Munro
8
mins read
5 Best Alternatives to Third-party Cookies

Explore the five best alternatives to third-party cookies to begin your transition to cookie-less advertising as third-party cookies are phased out in 2024.

Brock Munro
8
mins read
History of Advertising: How Did Advertising Create Markets?

For those curious about the history of advertising, join us as we explore the industry’s origins, evolution over the years, to what’s in store for the sector.

Brock Munro
24
mins read
The 11 Best Ezoic Alternatives for Publishers in 2024

Have you tried Ezoic but aren’t satisfied with the ad revenue? Here’s everything you need to know about the 11 best Ezoic alternatives.

Brock Munro
9
mins read
5 Best Mediavine Alternatives for Publishers in 2024

Publishers looking to maximize their ad revenue need to pick the right adtech partner. Join us as we explore the five best Mediavine alternatives.

Brock Munro
8
mins read
93 Essential In-App Advertising Statistics to Know in 2024

Here’s our list of 93 essential in-app advertising statistics for 2024. Read and discover the perfect solution to maximize your ad revenue.

Brock Munro
10
mins read
24 Best SSPs for Publishers in 2024

Picking the right SSP to match your needs can be a time-consuming and tricky business. Here we have listed 24 best SSPs for publishers with all information you'll need.

Brock Munro
12
mins read
How to Check Website Traffic — 5 Free Tools

Want to check your website’s traffic but aren’t sure where to begin? Here are five free tools that’ll make it easy for you.

Brock Munro
12
mins read
What Is CPL? Cost Per Lead Explained

Cost per lead (CPL) is an effective way to evaluate how successfully an ad campaign delivers new customers. Learn what you need to know about CPL for maximum ROI.

Brock Munro
6
mins read
What Is Cost Per Acquisition (CPA)?

What is cost per acquisition (CPA) in digital marketing? Read our guide to understand how it’s calculated as well as its benefits and disadvantages.

Brock Munro
5
mins read
What Is Cost Per Install (CPI)?

Learn everything you need to know about CPI, an essential marketing metric, and whether it’s the right choice for your online ad campaigns.

Brock Munro
8
mins read
What Is Unified ID 2.0?

Unified ID 2.0 is one of the ad industry’s solutions to the end of third-party cookies. Read how this solution aims to secure the future of digital advertising.

Brock Munro
6
mins read
What Is Video Header Bidding? A Detailed Guide for Publishers

New to video header bidding? Not sure where and how to start? Here’s a simple all-you-need-to-know guide that can benefit every publisher.

Brock Munro
10
mins read
What is Ad Mediation? How Does Ad Mediation Work?

Ad mediation is a solution that allows publishers to use technology to offer their ad inventory to multiple advertisers and maximize ad monetization. Learn more here

Brock Munro
5
mins read
What is Click Spam and How Can You Stop It?

Click spam is a type of digital ad fraud that wastes ad budgets through fake clicks. While it is a serious problem for digital advertisers, it can be tackled.

Brock Munro
6
mins read
13 Best Affiliate Networks For Publishers in 2024

Here are the best affiliate networks for publishers in 2024. Become an affiliate publisher and take your revenue to the next level.

Brock Munro
12
mins read
Best Ad Servers for Publishers in 2024

Here are the best ad servers for publishers in 2024. Check from a wide range of the best open source, self-hosted, third-party and custom ad servers

Brock Munro
9
mins read
14 Best Video Ad Networks for Publishers in 2024

Video ad networks allow publishers to connect with thousands of buyers so that video ad impressions are transacted.

Brock Munro
14
mins read
What is First Input Delay? How to Fix FID Issues?

First Input Delay (FID) is an important, user-centric metric for measuring load responsiveness. Learn what is FID and how to fix FID issues on your site.

Brock Munro
9
mins read
How to Better Optimize Cumulative Layout Shift

What is CLS, and step by step guide on how to fix Cumulative Layout Shift issues in WordPress or any other site.

Brock Munro
12
mins read
Largest Contentful Paint: What You Need to Know

Largest Contentful Paint is an important, user-centric metric for measuring perceived load speed. Check out Publift's guide to understand in detail.

Brock Munro
12
mins read
Malvertising - What is It and How to Protect Yourself as a Publisher?

Malicious advertising, or malvertising, poses a huge threat to the entire digital advertising landscape. Protect your site from malvertising with our complete guide.

Brock Munro
9
mins read
What is Ad Tech and Why Should Publishers Care?

This article covers everything publishers need to know about ad tech, from the history to the main types of software available in their journey to monetization.

Brock Munro
6
mins read
What Is Banner Blindness? How to Reduce It?

Banner blindness is when website visitors habitually ignore online ads. Learn how you can tackle selective visitor attention and boost ad performance.

Brock Munro
8
mins read
What is Brand Safety? Why It's Important for Publishers

What is brand safety, and why does it matter? Our guide for publishers covers everything they need to know about brand safety online.

Brock Munro
8
mins read
The Ultimate Guide to Mobile Banner Ads and Sizes

Mobile banner ads come in a variety of sizes and formats. This definitive guide helps you understand which size is the best for your business needs.

Brock Munro
12
mins read
What are Playable Ads in Video Advertising?

Everything publishers and developers need to know about playable ads, including their advantages, and how to create and optimize playables for maximum ROI.

Brock Munro
8
mins read
Google Publisher Tags: The Ultimate Guide

Meta Description: Are you a publisher who is new to Google Publisher Tags? Our guide to GPT will help get you started using GPT to serve ads and start monetizing your content today.

Brock Munro
5
mins read
Ultimate Guide to Core Web Vitals for Publishers

Google has officially announced that Core Web Vitals will be a key search engine ranking factor in 2021. Read on to find out how to prepare your website.

Brock Munro
10
mins read
Amp Ads: A Complete Guide for Digital Publishers

Our complete guide to AMP ads covers how publishers can leverage the AMP framework to improve ad speed and increase their advertising yield for maximum ROI.

Brock Munro
5
mins read
12 Best Mobile Ad Networks for Publishers in 2024

Partnering with the right mobile ad network can be a game changer for publishers and app developers. Here are the best mobile ad networks in 2024.

Brock Munro
14
mins read
Amazon Publisher Services Guide

Our Amazon Publisher Services guide covers services offered by Amazon for publishers, advantages, what type of publishers would suit and how to get started.

Brock Munro
7
mins read
Effective Yield Optimization for Publishers

There are plenty of effective strategies publishers can use to optimize your advertising yield as your business grows. Learn how you can too.

Brock Munro
7
mins read
What is Universal ID and How Can it Help Publishers

A universal ID is a type of identifier that can be used across multiple devices. Learn about its types, benefits for the publishers and LiveRamp.

Brock Munro
7
mins read
A Guide to Ad Operations for Publishers

Ultimate guide to ad operations for publishers. Learn the ad ops basics that you need to know in order to get started & optimize your digital ad operations.

Brock Munro
6
mins read
Infinite Scroll vs Pagination vs. Load More Buttons: Which Is Better?

Finding the right UX model for your website is key to retaining users.

Brock Munro
12
mins read
Riding the Programmatic Wave

Publift CEO Colm Dolan and James Prier, GM of Beachgrit chat with IAB Australia on programmatic advertising and the changing tides for online publishing.

Brock Munro
17
mins read
The Easiest Guide to Content Pruning for Publishers

Content that endures is content that continues to meet user needs, month after month, if not year after year. Find out how to keep your content relevant.

Brock Munro
9
mins read
What Will Google’s First Price Auction Mean For Publishers

Google’s AdExchange is finally joining the pack and migrating to a first price auction where the advertiser with the highest bid will pay the bid price.

Brock Munro
5
mins read

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