Publishers

Improve your affiliate marketing game in 2024 by using effective strategies to increase revenue and engage your audience.

LiveRamp is a powerful data onboarding solution that helps publishers create targeted ads in the absence of third-party cookies. Read this post to find out more

Finding the right high ticket affiliate program can be challenging. This article lists the best high paying affiliate programs of 2024.

Google Privacy Sandbox is set to emerge as the primary alternative to third-party cookies. We explain what it is and why it matters to publishers.

Read this article to learn everything publishers need to know about Google Topics API and to explore its future relevance in a world without third-party cookies.

Learn how to build an effective first-party data strategy to create impactful ad campaigns, improve customer experience, ensure compliance with privacy laws.

What is Google Multiple Customer Management and why is it important for publishers in 2024? Learn everything you need to know in our in-depth MCM guide.

sellers.json is one of the most powerful tools to combat ad fraud. This guide explains all that publishers need to know about sellers.json

Explore the 15 best native advertising examples for publishers in 2024 and find new and innovative ways to enhance your monetization strategy.

The 300 x 250 medium rectangle ad banner is one of the most widely used ad sizes. We explain its benefits, drawbacks, and best practices for implementation.

The 300 x 600 skyscraper ad size is increasing in popularity. Learn about its design, placement, and targeting strategies for maximum effectiveness.

Discover valuable insights and data on US advertising trends that will help you to optimize your ad campaigns.

Google AdX and AdMob are among the most sought-after ad monetization platforms. This guide helps publishers choose the one that best suits their needs.

Explore the five best alternatives to third-party cookies to begin your transition to cookie-less advertising as third-party cookies are phased out in 2024.

For those curious about the history of advertising, join us as we explore the industry’s origins, evolution over the years, to what’s in store for the sector.

Have you tried Ezoic but aren’t satisfied with the ad revenue? Here’s everything you need to know about the 11 best Ezoic alternatives.

Publishers looking to maximize their ad revenue need to pick the right adtech partner. Join us as we explore the five best Mediavine alternatives.

Here’s our list of 93 essential in-app advertising statistics for 2024. Read and discover the perfect solution to maximize your ad revenue.
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Picking the right SSP to match your needs can be a time-consuming and tricky business. Here we have listed 24 best SSPs for publishers with all information you'll need.

Want to check your website’s traffic but aren’t sure where to begin? Here are five free tools that’ll make it easy for you.

Cost per lead (CPL) is an effective way to evaluate how successfully an ad campaign delivers new customers. Learn what you need to know about CPL for maximum ROI.

What is cost per acquisition (CPA) in digital marketing? Read our guide to understand how it’s calculated as well as its benefits and disadvantages.

Learn everything you need to know about CPI, an essential marketing metric, and whether it’s the right choice for your online ad campaigns.

Unified ID 2.0 is one of the ad industry’s solutions to the end of third-party cookies. Read how this solution aims to secure the future of digital advertising.

New to video header bidding? Not sure where and how to start? Here’s a simple all-you-need-to-know guide that can benefit every publisher.

Ad mediation is a solution that allows publishers to use technology to offer their ad inventory to multiple advertisers and maximize ad monetization. Learn more here

Click spam is a type of digital ad fraud that wastes ad budgets through fake clicks. While it is a serious problem for digital advertisers, it can be tackled.

Here are the best affiliate networks for publishers in 2024. Become an affiliate publisher and take your revenue to the next level.

Here are the best ad servers for publishers in 2024. Check from a wide range of the best open source, self-hosted, third-party and custom ad servers

Video ad networks allow publishers to connect with thousands of buyers so that video ad impressions are transacted.

First Input Delay (FID) is an important, user-centric metric for measuring load responsiveness. Learn what is FID and how to fix FID issues on your site.

What is CLS, and step by step guide on how to fix Cumulative Layout Shift issues in WordPress or any other site.

Largest Contentful Paint is an important, user-centric metric for measuring perceived load speed. Check out Publift's guide to understand in detail.

Malicious advertising, or malvertising, poses a huge threat to the entire digital advertising landscape. Protect your site from malvertising with our complete guide.

This article covers everything publishers need to know about ad tech, from the history to the main types of software available in their journey to monetization.

Banner blindness is when website visitors habitually ignore online ads. Learn how you can tackle selective visitor attention and boost ad performance.

What is brand safety, and why does it matter? Our guide for publishers covers everything they need to know about brand safety online.

Mobile banner ads come in a variety of sizes and formats. This definitive guide helps you understand which size is the best for your business needs.

Everything publishers and developers need to know about playable ads, including their advantages, and how to create and optimize playables for maximum ROI.

Meta Description: Are you a publisher who is new to Google Publisher Tags? Our guide to GPT will help get you started using GPT to serve ads and start monetizing your content today.

Google has officially announced that Core Web Vitals will be a key search engine ranking factor in 2021. Read on to find out how to prepare your website.

Our complete guide to AMP ads covers how publishers can leverage the AMP framework to improve ad speed and increase their advertising yield for maximum ROI.

Partnering with the right mobile ad network can be a game changer for publishers and app developers. Here are the best mobile ad networks in 2024.

Our Amazon Publisher Services guide covers services offered by Amazon for publishers, advantages, what type of publishers would suit and how to get started.

There are plenty of effective strategies publishers can use to optimize your advertising yield as your business grows. Learn how you can too.

A universal ID is a type of identifier that can be used across multiple devices. Learn about its types, benefits for the publishers and LiveRamp.

Ultimate guide to ad operations for publishers. Learn the ad ops basics that you need to know in order to get started & optimize your digital ad operations.

Finding the right UX model for your website is key to retaining users.

Publift CEO Colm Dolan and James Prier, GM of Beachgrit chat with IAB Australia on programmatic advertising and the changing tides for online publishing.

Content that endures is content that continues to meet user needs, month after month, if not year after year. Find out how to keep your content relevant.

Google’s AdExchange is finally joining the pack and migrating to a first price auction where the advertiser with the highest bid will pay the bid price.