Untitled UI logotext
Solutions
Arrow down icon
Products
Managed with Fuse
Fuse Enterprise
Technology
Fuse icon in black
Fuse
Fuse Platform
Use Cases
Using AdSense
Retail Media
Existing Ad Management
Direct and programmatic
Case Studies
Auto
Forum
Puzzle
Weather
Editorial
News
Tool
All
See all
Resources
Arrow down icon
Resources
AdTeach
Blog
Ad Formats
Ultimate Core Web Vitals Guide for Publishers
We chat with James Nielsen, Publift's Head of Onboarding, about Core Web Vitals (CWV), why it's important for publishers, and what they can do to optimize their CWV health.
Watch now
Forward arrow icon in white with black background
Best High CPM Ad Networks for Publishers in 2024
Wondering which is the best high CPM ad network? Here is a list of the best high CPM ad networks in 2024.
Read now
Forward arrow icon in white with black background
About
Arrow down icon
About
About Publift
How It Works
Customer Experience
Careers
Newsroom
Book a demo
User iconSearch icon
Solutions
Down arrow icon
Products
Managed with Fuse
Fuse Enterprise
Technology
Fuse technology icon in white
Fuse
Use Cases
Using AdSense
Retail Media
Existing Ad Management
Direct and programmatic
Case Studies
Auto
Forum
Puzzle
Weather
Editorial
News
Tool
All
Resources
Down arrow icon
Resources
AdTeach
Blog
Ad Formats
Ultimate Core Web Vitals Guide for Publishers
We chat with James Nielsen, Publift's Head of Onboarding, about Core Web Vitals (CWV), why it's important for publishers, and what they can do to optimize their CWV health.
Watch now
Forward arrow icon in white with black background
Best High CPM Ad Networks for Publishers in 2024
Wondering which is the best high CPM ad network? Here is a list of the best high CPM ad networks in 2024.
Read now
Forward arrow icon in white with black background
About
Down arrow icon
About
About Publift
How It Works
Customer Experience
Careers
Newsroom
Book a demo
Book a demo
User iconSearch icon
Book a demo
User iconSearch icon
Close icon to exit the modal
Search icon
Close icon to exit the modal
Sign up to Publift Scoop
Subscribe to the Publift newsletter for all the latest news, updates and insights from across the industry.
Company Updates
All

People of Publift: Meet Maria

How does the day-to-day of our new SDR manager, Maria Sheridan, look like? With 3 years of diverse sales experience at Salesforce, she's set to drive growth! Join us as we discuss her career journey, team goals, and industry insights.

Naomi Khor
5
mins read
October 28, 2024
Share
Facebook Twitter LinkedIn Email
Facebook
Editorial Policy
Learn more
Our content is crafted through collaboration amongst our team of experts, or "Publifters," combined with ongoing research into the latest industry updates. To effectively support publishers, we follow a meticulous process for every piece of content we create, whether it's a blog, case study, or video.
contents
Contents

People of Publift: Celebrating our Amazing Publifters! 

We are excited to welcome Maria, the new sales development representative (SDR) manager, to our expanding Dublin team! With three years of diverse sales experience at Salesforce, progressing through roles from business development associate to an account executive across various industries, Maria is poised to drive significant growth. Join us as we discuss her career journey, ambitious goals for the team, and insightful perspectives on industry challenges.

1. As the first SDR Manager in Publift Dublin, what are the three things that you are most excited to achieve in Publift?

Fuel the team’s growth. The Business Development team comprised just four last month, with three more starting this month. We expect to see similar growth across May-June. It is amazing to see the team triple in size in the space of a few months and I am eager to see the chain reaction from the influx of SQLs we see with this growth on the broader revenue goals!

Creating learning & development opportunities. Working with a young, ambitious team who are keen to pave their tech sales career is really stimulating. Helping them develop cold-calling techniques, rapport building, presentation skills, and soon introducing them to the art of negotiation to help them prepare for the next stage of their career, Account Executive, are all part of the agenda.

Propel our goal of being the best ad tech company globally for online publishers both in terms of product and customer service. Whilst we can ensure the SDRs are well-trained in product knowledge, customer service is where they can play a pivotal role. Walt Disney once said, 

“Whatever you do, do it well. Do it so well that when people see you do it, they will want to come back and see you do it again, and they will want to bring others and show them how well you do what you do”

By ensuring the SDRs are well versed on product, and that they demonstrate empathy, character and sincerity in helping the customer get the most value, we should see a domino-effect on our organic growth. This should encourage our publishers to bring any subsidiary sites on-board or vouch for us when their counterparts are seeking a programmatic partner.

2. Describe a day in the life of a SDR Manager in Dublin.

JFK made the valid point that not only is physical activity the key to a healthy body, but it is also the basis of dynamic and creative intellectual activity. So I try to activate myself by starting the day with exercise. If not, I make time in the evening to put behind any stresses from the day and re-set for the next. My team also live by this - we have a dancer, a long-distance runner, gym bunnies, sauna enthusiasts. Work-life balance is crucial in sales to avoid burnout!

The office day consists of planning and running enablements, searching for the strongest candidates from the many applicants applying to our open positions, running interviews, listening back to my SDRs cold-calls to provide constructive feedback, hosting 1/1s with the team, building out a tech stack that supports the SDRs’ prospecting.

Externally but still Publift-related, I keep my finger on the pulse of industry trends and leadership skills.

At the moment, I’m reading ‘The Sales Acceleration Formula’ by Mark Roberge, Sales SVP turned CRO in Hubspot’s early days. Understanding how he built out the sales team and trying to adapt a similar approach.‍

3. How did you get into tech and what has that journey been like for you? 

During college, I always balanced a handful of retail and brand activation roles where I discovered my love for sales. In deciding the industry to pursue my sales career, tech was flourishing the most. It is constantly evolving, particularly at the moment with the new wave of AI. Being apart of an industry that I could grow alongside appealed to me…

So I started in Salesforce within 2 weeks of completing my final exams.

I learned the art of personalised, strategic messaging in the prospecting roles there before progressing to Account Executive, developing skills related to the latter end of the sales cycle (demo presentations, KDM rapport-building, negotiation).

4. What has it been like working in the Dublin office?

Fast-paced (in the best kind of way) and fun!

The team moved into the office just before Christmas.

It’s late Spring and we have already outgrown our floor and are moving to a bigger space. 

We run monthly events for the full Dublin team which have been a great means of getting to know each-other personally. My favourite event was a go-karting experience… a competitive event like that is always thrilling when there’s salespeople involved. Am I allowed to toot my own horn and remind the team here that I came first? They will probably rebut with the fact that this was the division 2 race…‍

5. You've made quite a huge leap from Salesforce! Why did a tech company like Publift appeal to you as your next career choice?

Salesforce was a fantastically large enterprise to work for, with brilliant L&D opportunities. No book was unwritten - if you needed to create a new presentation, or form of outreach, for example, the chances were - it had been done before for you to find, tailor and put your stamp on.

I was keen to step inside the world of a business in its infant stages where I could bring some of the well-oiled processes I had learned, and help write the processes for the first time here. 

In a smaller, growing company, we are all well-informed on the broader business goals, what we need to do to get there, and can really see the impact first-hand. A scale-up environment also offers unparalleled opportunities for rapid professional advancement!

6. Being in the publisher space and speaking with them on a daily basis, is there a gap in the industry? How is Publift solving that for them?

A concern from publishers who have tried programmatic elsewhere in the past, is that they didn’t see the revenue uplift they had hoped to from their ad inventory due to factors such as ad blocking. Publift’s Adblock monetisation feature recovers 6-12% RPM. This is user-friendly so ads are only served to opted-in users.

Additionally, a common misconception is that programmatic advertising has a detrimental effect on a website’s page performance and the end-user experience. This is true depending on the partner you work with… and is not true if you engage Publift! Not only do we want to boost revenue for a publisher, but protecting the page speed and UX is equally important to us. We want to ensure the publisher’s traffic stays strong and so we have developed an “adaptive tag” to enhance page performance.

Finally, the deprecation of 3rd party cookies is another gap. Brock and the product team have been sharing insights on LinkedIn and on our blog regarding alternatives… revert to those if you are reading this and interested in learning more!

7. I’m sure you’ve got a lot on your plate, what would be the best escapes for your day-to-day after work?

I alluded to exercise being my re-set button in detailing the day in the life but to be more specific - boxing!

Punching it out on a bag or padwork alongside the friends I’ve made at Headon Boxing Academy is the greatest source of escapism for me. Especially sparring sessions, you don’t have time to think about everything you need to do in work tomorrow when there is a right hand coming at you!

This concludes our first look at our expansive SDR team in Dublin! Read more about where else we're expanding in this blog about Publift life, which highlights Suzan, our Senior Yield Analyst based in Sydney!

Share
Facebook Twitter LinkedIn Email
Facebook
Written by
Naomi Khor
Naomi is an experienced Marketing Executive at Publift. She entered the media industry in 2019 and quickly developed a passion for simplifying difficult concepts. This passion shines at Publift, where she focuses on making complex ad tech concepts accessible and understandable for publishers. Naomi contributes significantly to blogs, content, and various aspects of Publift.
Follow
Linkedin

Related

Publift Supported Identity Solutions

Discover how Publift’s identity solutions help publishers maintain ad revenue and relevancy in a cookie-less world using first-party data and contextual targeting.

All
All
Company Updates
All
Brock Munro
mins read
Best Affiliate Marketing Strategies To Follow In 2024

Improve your affiliate marketing game in 2024 by using effective strategies to increase revenue and engage your audience.

Insights
All
Publishers
All
All
All
Brock Munro
16
mins read
Back to all articles

Are you ready to power-up?

Get started

Publift Scoop

Publift Scoop

Sign up to the Publift newsletter for all the latest news, updates and insights from across the industry.
Sign up
Publift logo
Where you'll find us
Dublin

Level 2, Park House, 

Frascati Road,
Blackrock,
Dublin, Ireland
Sydney
Level 1, Building 5, 

The Mill 41-43 Bourke Rd

Alexandria, NSW 2015,
Australia
Product
Fuse TechnologyManaged with FuseFuse Enterprise
Use Cases
Direct and programmatic
Existing Ad Management
Retail Media
Using AdSense
Resources
AdTeachBlogAd FormatsCase StudiesJargon GlossaryFAQs
About
About PubliftHow It WorksCustomer ExperienceCareersNewsroomBook a DemoContact Us
Calculators
Conversion Rate Calculator
eCPM Calculator
CPM Calculator
CPA Calculator
CPC Calculator
CTR Calculator
Follow Us
LinkedInX(Twitter)FacebookInstagramYouTube
Privacy PolicyCookie NoticeTerms of Service