Publishers

Picking the right SSP to match your needs can be a time-consuming and tricky business. Here we have listed 24 best SSPs for publishers with all information you'll need.

Want to check your website’s traffic but aren’t sure where to begin? Here are five free tools that’ll make it easy for you.

Cost per lead (CPL) is an effective way to evaluate how successfully an ad campaign delivers new customers. Learn what you need to know about CPL for maximum ROI.

What is cost per acquisition (CPA) in digital marketing? Read our guide to understand how it’s calculated as well as its benefits and disadvantages.

Learn everything you need to know about CPI, an essential marketing metric, and whether it’s the right choice for your online ad campaigns.

Unified ID 2.0 is one of the ad industry’s solutions to the end of third-party cookies. Read how this solution aims to secure the future of digital advertising.

New to video header bidding? Not sure where and how to start? Here’s a simple all-you-need-to-know guide that can benefit every publisher.

Ad mediation is a solution that allows publishers to use technology to offer their ad inventory to multiple advertisers and maximize ad monetization. Learn more here

Click spam is a type of digital ad fraud that wastes ad budgets through fake clicks. While it is a serious problem for digital advertisers, it can be tackled.